First Brands: What the headlines miss – And what Supply Chain Finance (Payables) really means
Deepesh Patel
Oct 17, 2025
Devanshee Dave
Sep 05, 2025
A significant change is underway in corporate treasury management as traditional banking powerhouse HSBC Innovation Banking and fintech platform Atlar announce a new partnership designed to meet the complex financial needs of innovative and fast-growing companies. The partnership, announced on 4th September 2025, brings together institutional banking expertise with modern treasury technology.
HSBC Innovation Banking UK, a subsidiary of the global financial giant focused on serving technology and innovation-driven sectors, has integrated its global banking infrastructure with Atlar’s treasury platform. This integration creates a comprehensive solution that provides real-time visibility, better control over treasury, and automated workflows for finance departments dealing with the complexities of multi-entity, cross-border operations.
A key feature driving this partnership is the direct API integration between HSBC’s banking services and the Atlar platform. This allows customers to link their accounts in minutes, making onboarding much faster and treasury management more efficient.
The implementation provides key benefits such as faster setup and onboarding, no need for IT support or technical skills, real-time reporting of bank balances and transactions via secure API connections and a tested API connection for speed and reliability.
For finance teams at growing companies, these improvements eliminate many time-consuming manual processes and reconciliations, while providing real-time visibility on cash flow.
Joel Nordström, Co-founder and CEO at Atlar stated, “This collaboration brings together the best of both worlds: HSBC Innovation Banking’s global banking capabilities and Atlar’s modern treasury technology. Together, we’re helping fast-scaling companies automate manual processes and gain the visibility they need to scale with confidence.”
Liberis, a global embedded finance platform providing funding solutions to small businesses through its partner network, shows how companies can benefit from the HSBC-Atlar partnership. Operating across multiple markets in Europe and North America, Liberis has funded over $2.5 billion to more than 60,000 small businesses since its founding in 2007.
The company’s complex financial operations, spanning multiple jurisdictions and requiring sophisticated treasury management, created significant challenges for its finance team. By using the integrated HSBC-Atlar solution, Liberis has improved its approach to treasury management.
“With Atlar and HSBC Innovation Banking, we’ve built a treasury setup that gives us real-time visibility, better control, and the flexibility to support our growth across markets”, said Sean Fanning, Finance Director at Liberis.
The implementation has allowed Liberis to automate payment runs, streamline cash flow forecasting, and gain comprehensive visibility across cash positions. Most significantly, the solution has freed the finance team from routine operational tasks, allowing them to focus on strategic initiatives and grow their business.
The partnership brings in the strengths of both organisations, HSBC’s global banking infrastructure and Atlar’s modern treasury technology to create a solution tailored to the needs of growing companies.
David McHenry, Head of Treasury and Trade Solutions at HSBC Innovation Banking UK stated, “At HSBC Innovation Banking UK, we work with some of the most ambitious and innovative companies in the world. Partnering with Atlar enables us to offer our joint customers a more seamless and efficient treasury experience, with real-time connectivity and automation at its core.”
This partnership is a shared commitment to supporting businesses with the tools and infrastructure needed to operate efficiently and grow with confidence. It helps finance teams take control of their financial operations while focusing on strategic growth initiatives.
Deepesh Patel
Oct 17, 2025
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